Sales and Marketing are not about selling anything!
Sales and Marketing are about helping people buy the right product or service to meet their needs. Sales and Marketing are the twin siblings of the business world. They should be nothing more than the facilitators of the buying process.
If you can demonstrate how your business can better meet their needs than your competition they will buy what you have to offer. Your goal is to make the buying experience as smooth and problem free as possible.
Everyone is afraid of making the wrong decision. Show them that not only are you the best business to provide the product or service to meet or surpass their expectations, but you will be there after their money has been spent.
If you are going to survive as a business owner in the 21st Century you need to completely re-think how you sell and market your product or service. There is one simple, but often overlooked idea that you need to take very seriously. Do you know what percentage of buying decisions are made or influenced by women? An astounding 80%!
The majority of businesses are owned by men so understanding the power of this group and how they think is often not fully considered. Men just don't think the same way women do. It's the whole "men are from Mars and women are from Venus" syndrome. It's important to understand that a woman is going to experience your business from a more emotional point of view than a man.
A woman notices things. Things like what you and your staff look like, sloppy or well groomed. What your business smells like. How you treat your employees. She wants your product or service to meet her needs...and the more needs one thing meets the more appealing it will be to her. Women are very busy and better at multitasking than men and look for products or services that consider this fact.
<b>Marketing To Women!<./b>
Your marketing must appeal to women. What does your marketing look like? Does it have female eye appeal? Use of the colour "pink" is not a strategy.
Business growth in this new era is more about relationship building than ever before.
Go to my blog to read Romance-in the Store for more on this topic.
